Level 1 - Foundational Category Management Case Study: Applying Your Category Management Fundamentals Fact-Based / Consultative Selling and Negotiation retail measurement data

retail measurement data

and want to build your skills in category management data and analytics at an intermediate level

Los participantes terminarán el curso con ejemplos concretos que pueden poner en práctica en su labor diaria

This course gives examples of what is included in a category plan and explains the important considerations to ensure successful execution of the plan at store level

shopper insights

Level 1 - Foundational Category Management Case Study: Applying Your Category Management Fundamentals Fact-Based / Consultative Selling and Negotiation retail measurement dataThis case study is for individuals looking to enhance their learning experience (suggested that it is purchased as a supplement to our Foundational CPCA program) with a "real life" application of the acquired knowledge. You are a consultant for Retailer X, and will be working with them to develop a category plan in the Chilled Juice category. As you progress through the Level 1 training courses, you will build parallel components into a category plan.