JOICO Color Intensity Semi-Permanent Light Purple conditioner-based dye that delivers a

conditioner-based dye that delivers a soft light blue shade with a hint of violet

Long-lasting hydration to reduce dryness

Start with damp

it leaves hair healthier

moringa seed

JOICO Color Intensity Semi-Permanent Light Purple conditioner-based dye that delivers aJoico Color Intensity is a semi permanent hair color line featuring highly concentrated, vivid pigments for bold, long lasting results. The colors can last up to 20+ shampoos, can be used directly from the tube or mixed together to create custom shades, and do not require a developer for application. Prelighten Level: 10 and up Key benefits: Long lasting, vibrant color with strong shine and impact Helps improve the look and feel of hair with