Building Data Competency: Panel Data CPCA They learn how retailer promotion

They learn how retailer promotion planning and execution is completed

and retailer mobile strategy

Knowledge Checks

as a driver of incremental sales

A certificate of completion will be issued for each course and the overall Level 1 program

Building Data Competency: Panel Data CPCA They learn how retailer promotionCourse Overview Gain an in depth look a third party consumer panel data, including how it is derived, commonly used measures, and examples of how to think about and maximize its potential. Household panel data is one of the primary data sources required to do category management work. It provides a clear picture of consumer behaviour so that retailers, sales, and marketing professionals can continually adjust their strategies to focus on the consumer