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quadrant analysis
Category Management in the Convenience Channel
This is course 5 of 12 in our Category Management Master’s Series
Examples of more sophisticated data sets and technologies
This category management training program gives you access to all of our accredited category management courses at the Foundational
The What Assessment: Category Insights Using Advanced Data Sources Collaboration quadrant analysisCategory assessments are WHERE opportunities are identified primarily through the evaluation of historical data. There are many ways that assessments can be improved and enhanced to reflect the Shopper to incorporate more advanced data sources and analytics. Participants learn how to derive deeper category insights. Explore advanced category assessment approaches, including: New and evolving data sets necessary for best in class techniques and
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