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These custom popper lures are 2 inches long and weigh approximately one-third of an ounce
HOOK-5 Color Display: Lowrance-exclusive, high-resolution, 5-inch, color display provides brilliant visibility and viewing detail in all conditions
About two years later a clicker was added
The ingenious anchor system includes a fillable mesh bag, and a cleat and pulley system can route the anchor on either side of the boat
They had a harness of heavy monofilament line that held two or three hooks in place
As reported by Palm Beach Post, at least one of the business partners James "Reel Assassin" Arcaro was able to focus on the company full-time after Mark Cuban invested
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