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Because the best rod is not always the fanciest one

Flashers were the high-tech fish finders of the day, and some anglers discovered that leaving the clamp holding the puck transducer on their trolling motor loose enough to slide the puck up the side of the motor allowed them to scan sideways and follow these fish

With AFTCOs years of apparel making knowledge and advise from pros like Captain Monique Savoy, this line is set-up for success

For riders like this, rollers are the time-tested alternative

There are a few good reasons to add one to your ice fishing kit

The tackle box was part of a complete kit that signaled both wealth and serious engagement with the sport