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No sooner has Europe overcome the scare of the pandemic
An that's particularly true in urban mobility
New technologies can support them in this – provided the communication concept fits
and ensures that the sports industry and associated media are among the drivers of innovative formats
To meet this shift
Radar – Sports Issue #1 PSLRADAR No sooner has Europe overcomeThe sports industry has grown continuously in recent years, both nationally and internationally. Despite economic disruptions as a result of the war in Ukraine, forecasts such as the Sports Global Market Report 2023 (Business Research Company) predict annual growth of 5 per cent worldwide to 624 billion US dollars in 2027. This market dynamic fosters new ideas, encourages the use of state of the art technologies, and ensures that the sports industry
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